[{"id":93051,"title":"The Business of Olympic Games Sponsorship","subtitle":"Incentives and Rewards","description":"[...]This book provides many leads for a more in-depth study of the wilde-ranging effects of the Athens Olympics. Once the Games have ended, challenges, achievements, opportunities - gained and lost - will be placed under the microscope of history.\u003cbr\u003e\"The business of Olympic Games sponsorship: Incentives and rewards\" takes a close and careful look at the relationship that exists between companies and the Olympic Movement. It seems that corporate support has become an integral part of the Game's existence.[...]","image":"http://www.biblionet.gr/images/covers/b95478.jpg","isbn":"960-8386-06-3","isbn13":"978-960-8386-06-8","ismn":null,"issn":null,"series":null,"pages":244,"publication_year":2004,"publication_place":"Αθήνα","price":"55.0","price_updated_at":"2005-05-09","cover_type":"Σκληρό εξώφυλλο","availability":"Κυκλοφορεί","format":"Βιβλίο","original_language":null,"original_title":null,"publisher_id":552,"extra":null,"biblionet_id":95478,"url":"https://v2.bibliography.gr/books/the-business-of-olympic-games-sponsorship.json"}]